The development of Motiv in the direction of mobile applications, digital solutions in general is aimed primarily at today's youth and advanced users - those who form their opinion about the manufacturability of the telecom operator both on a number of such digital platforms and on a number of specialized "chips". An important advantage is the openness of the platform, the omnichannel nature of the solution, the ability to quickly increase services without compromising working functions and the need for lengthy regression testing.