The main goal of the project was to create a unified platform for corporate information management in OJSC VimpelCom. The other, but not less important, task was to provide marketing units of the company with high-quality, integrated and prompt information about subscribers.

The main focus was put on growth of such indicators, as customer retention, increase of their loyalty, and acceleration of market introduction of new products and services. In addition, the task was set to improve integrity and promptness of corporate reporting.

Technological aims of the project included installation of the corporate data model, loading data from more than 20 sources, and integration with existing systems of the company.