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AT Consulting has implemented "SAS Campaign Management" in "VimpelCom"

August 18, 2008

AT Consulting Company announced the successful implementation of "SAS Campaign Management" for OJSC "VimpelCom". The implemented system optimizes the targeted marketing department.

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The choice of the system is most relevant due to the challenges facing "VimpelCom": encourage customers to use products and services of the operator, increase profitability and customer loyalty, reduce risks in the various segments of the customer base, and, last of all, fast and adequate response to the actions of competitors.

To solve these problems a system was needed that keeps a centralized archive of campaigns and reveals the history and conditions of their conduct in detail. In addition, the development of new marketing activities is needed to exchange data with the system responsible for the implementation of contact with subscribers, billing information (for information on accrued bonuses), as well as all kinds of records.

"SAS Campaign Management" Decision could best meet the stated requirements. The project was conducted in five phases: implementation and support of library campaign cycle campaigns, integration with external systems, which provide information to customers, automation and process of launching campaigns, automation tools Analytics ROI Tool and automation of building financial statements.

According to the results of the introduction of "VimpelCom", the needs of the corporate system were fully customized for comprehensively automating business processes of targeted marketing.

"it was a pleasure to work with our customer, the department of targeted marketing in "VimpelCom" announced Alexander Chervyakov, responsible project implementation on the part of AT Consulting. "In addition to the expected professionalism, they are creative people, and use the same approach to their work. Therefore it is always very interesting to solve problems that they have set themselves."

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Alfa-Bank

Dmitry Serezhin, CFO, Finance Block of Alfa-Bank

Cooperation with the consultants of AT Consulting, in view of their experience and expertise, gives us confidence in the quality of the results in projects that we carry out together.

Reviews

Alfa-Bank

Dmitry Serezhin, CFO, Finance Block of Alfa-Bank

Cooperation with the consultants of AT Consulting, in view of their experience and expertise, gives us confidence in the quality of the results in projects that we carry out together.

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