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AT Consulting has introduced the next release of Data Warehouse for OJSC "VimpelCom"

September 14, 2006

AT Consulting specialists completed the introduction of the next (third) Release Data Warehouse for OJSC "VimpelCom". As part of this release, is the aim of resolving a number of business objectives through further development of the architectural design of the system BIIS.

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Since the data warehouse users are employees of OJSC "VimpelCom" in all regions of Russia, one of the most important tasks was to increase uptime reporting to regional business users. To solve this, a special distributed architecture of DWH was created. Refined processed data sources and the creation of specialized data platforms, has increased the availability of information on the entire structure of the company.

 A new model of customer segmentation has been creating for marketing, which will help promote more effective marketing campaigns, products and services. This was carried out to integrate with the CRM system, which resulted in the collection of building customer responses on the effectiveness of marketing campaigns. It is important to note that continually making improvements in the quality of information, leads to the latest release of additional controls and correcting of data.

Thanks to an efficient team of specialists working together between AT Consulting and the management of corporate reports from "VimpelCom" implementation was successfully completed in the planned time frame.

The next stage of development of the system is planned to connect to the data store to a new data source for the Internet portal subscribers to Beeline, the construction of additional data platforms to improve the model in preventing problems and supporting the development goals of marketing campaigns.

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