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"Miel" increases the effectiveness of using Oracle Siebel CRM

December 20, 2007

"Miel" Holding is one of Russia's largest companies in the property market, the representation of Oracle CIS, the world's largest enterprise software company, and AT Consulting announced the selection of Oracle Siebel CRM to build a single integrated system of customer relationship management in the Holding.

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AT Consulting began implementing the project. First of all, in the real estate market of the CIS, "Miel" takes advantage of the CRM-system, which is deservedly number one in the world.

As part of the long-term corporate strategy to retain and strengthen its leading position in the real estate sector holding management it was decided to implement a single corporate system of customer relationship management. According to the results of the tender, the supplier and system were chosen - Oracle Siebel CRM and the contractor - the AT Consulting Company.

The main aim is to create a single information system that will allow companies to develop Holding services to meet the needs of key customer segments for quality, price, method and place of purchase and delivery.

The project is planned for the automation of the activities of all companies and divisions of the holding. "The introduction of a single CRM-system is one of the first large-scale projects for the implementation of the adopted concept in the holding and the strategy of the corporate information system (CIS). CRM system will be comprehensively integrated into the software and hardware architecture of the CIS, which will effectively implement the ideology of common information space of the Holding Company," said Sergey Zakhartsev, Director of Information Technology of "Miel" Holding./p>

Through the creation of a common information space of the Holding and automation of internal business processes in working with clients, CRM-system would allow a holistic customer profile, including information on the history of the relationship, the details of the business and the analysis of preferences. This, in turn, enables the company to effectively and efficiently provide services at the right time and at an affordable price. All units of the holding will be regular and allow authorized access to accurate information, resulting from previous sales and service. Thanks to the fact, that they can quickly and accurately find convenient and effective solutions for each client.

The project is implemented in two phases. The results of the first phase are planned to be obtained in the first half of 2008.

It is assumed that the system will significantly increase the number of clients served, reduce the operating costs, accelerate the execution of deals by improving the interaction between departments, as well as in minimizing the chance of data loss, which will strengthen the competitiveness of the "Miel" Holding in the Russian market as a whole.

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