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OTP Bank upgraded the system of customer relationship management based on Oracle Siebel CRM

July 21, 2009

OTP Bank has successfully completed a project to implement a front-office solution based on Customer Relationship Management Oracle Siebel CRM 8.0. This project is the largest example of the introduction of Oracle Siebel CRM System in banking sector in the CIS.

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The introduction of Oracle Siebel CRM System has enabled the bank to provide headroom that allows the implementation of up to 15,000 consumer loans a day. More than 200 bank branches, 10,000 agency network points, a unit of back-office and contact center work with a centralized customer database, ensures uniform standards of customer service and maximizes the operational efficiency thanks to the introduction of a new CRM system. The automated business processes project of the bank, includes consumer loans at POS, issuance of credit cards, execution and maintenance of loans, mortgages and car loans, collection of information on outstanding debt. AT Consulting Company has become the general contractor in the project.

"The project to implement Oracle Siebel CRM is a key step in building the bank's IT infrastructure, providing the strategic framework for retention and development of the bank's position in the retail sector in Russia, says President of OTP Bank Alexey Korovin. – I would like to stress that in 2009 we will continue to invest in the development of information technology."

Read the commentary at CNews.

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