SAP Hybris e-Commerce at Azbuka Vkusa
Transfer of the website and online store av.ru to a new omnichannel IT platform is the first and big step in creating a unified solution at Azbuka Vkusa that will allow people to shop anytime, anywhere and from any device.
The solution consists of two main modules – a website and a search engine, as well as several secondary modules and systems - load balancers, a back office, an API module that provides a system interface for external systems, for example, for a mobile application for delivery, and an integration bus that ensures the interaction of the site with external systems.
The solution consists of two main modules – a website and a search engine, as well as several secondary modules and systems - load balancers, a back office, an API module that provides a system interface for external systems, for example, for a mobile application for delivery, and an integration bus that ensures the interaction of the site with external systems.
Implement and launch the website and online store av.ru powered by SAP hybris Commerce. The system should provide fast and convenient service, as well as stable operation under high load.
Implement and launch the DaDa Bridge integration bus. The system should ensure the integration of the website with the back office systems of Azbuka Vkusa. DaDa Bridge is our team's own development based on solutions with open source.
Implement and launch the DaDa Bridge integration bus. The system should ensure the integration of the website with the back office systems of Azbuka Vkusa. DaDa Bridge is our team's own development based on solutions with open source.
Azbuka Vkusa customers shop on the website powered by new SAP hybris Commerce platform.
A new functionality has appeared that is available to users: searching for a product by a number of criteria specific to this particular product, writing off bonuses, which in itself is a complex technological process.
The project also included adaptive design of the homepage, which is able to adjust to the screen of any client device.
But the main thing is the platform itself, which provides many additional features:
a powerful and high-quality solution for product catalog management,
personalization, which is able to determine in real time to which segment the customer belongs, according to this reflect the site and content for him, make individual offers, etc.
A new functionality has appeared that is available to users: searching for a product by a number of criteria specific to this particular product, writing off bonuses, which in itself is a complex technological process.
The project also included adaptive design of the homepage, which is able to adjust to the screen of any client device.
But the main thing is the platform itself, which provides many additional features:
a powerful and high-quality solution for product catalog management,
personalization, which is able to determine in real time to which segment the customer belongs, according to this reflect the site and content for him, make individual offers, etc.