Sberbank Website Transfer to a New Platform
Sberbank received a modern public website with a responsive design for full access from all types of digital devices, as well as targeting and personalization functions. The new Sberbank portal has changed the approach to customer interaction.
Launch the bank’s new corporate website and make access to the bank’s information resources more convenient for customers.
In 2014, our team started working on upgrading the portal of Sberbank, which had previously bought the innovative Backbase platform and planned to launch it as a flagship platform for portal building. The client wanted to redesign the website, and at the same time develop and implement a platform. The task was to repeat the portal that Sberbank launched in combat mode in February 2014, but with additional features and an adapted design.
The use of the Backbase Customer Experience Platform (CXP) made it possible to create a single interface for various devices, as well as the function of targeting content and personalizing the portal for users.
Sberbank has provided a single interface for the portal and services on all of its customers' devices. Due to the functions of targeting and analysis of user behavior, the new website will allow offering customers content that may be of interest to them. In addition, users can now customize the appearance of the website, for example, on the main page, according to their needs using customizable widgets.
In 2014, our team started working on upgrading the portal of Sberbank, which had previously bought the innovative Backbase platform and planned to launch it as a flagship platform for portal building. The client wanted to redesign the website, and at the same time develop and implement a platform. The task was to repeat the portal that Sberbank launched in combat mode in February 2014, but with additional features and an adapted design.
The use of the Backbase Customer Experience Platform (CXP) made it possible to create a single interface for various devices, as well as the function of targeting content and personalizing the portal for users.
Sberbank has provided a single interface for the portal and services on all of its customers' devices. Due to the functions of targeting and analysis of user behavior, the new website will allow offering customers content that may be of interest to them. In addition, users can now customize the appearance of the website, for example, on the main page, according to their needs using customizable widgets.
This new platform gave the bank's marketers the ability to manage the website with little or no technical intervention.
Now, bank customers can conduct up to 90% of all account transactions through the website without the intervention of specialists.
Sberbank also replaced 83 regional websites with a single website, which reduced the number of pages on sberbank.ru from 122k up to 2k and increase system performance by 3.5 times.
Now, bank customers can conduct up to 90% of all account transactions through the website without the intervention of specialists.
Sberbank also replaced 83 regional websites with a single website, which reduced the number of pages on sberbank.ru from 122k up to 2k and increase system performance by 3.5 times.